Many independent retailers and other entrepreneurs today sell on third-party auction sites like eBay and other online marketplaces. Amazon’s own proprietary Marketplace is also a great place for ambitious sellers to discover new audiences and grow.
As those who visit this website will discover, getting started as a seller on Amazon is straightforward and takes very little time. Even so, there are at least a couple of issues that would-be sellers will do well to understand beforehand.
A Well Established Way to Sell More Products
Even many retailers who have their own e-commerce sites now do a majority of their business on Amazon. As a retail giant in its own right, Amazon regularly secures the top spot among product related results on Google and other search engines.
That alone ensures vast amounts of traffic will head directly to pages on Amazon. Sellers who stock the same products themselves can even expect to receive prime positioning ahead of Amazon’s own wares if their prices are lower.
All this helps make the Amazon Marketplace a great place for many sellers today. This is particular the case with sellers who understand how to account for issues like:
- Fees. Marketplace sellers can opt to pay a set, small fee for each product sold or to subscribe on a monthly basis. The latter works out to be less expensive for any seller who fulfills more than forty orders each month. Of course, there are still other fees to be paid for all products that are sold, with these percentage-based commissions varying depending on the nature of the item in question.
- Fulfillment. It is still entirely possible to sell items on Amazon and ship them directly from an existing warehouse or even a person’s home. On the other hand, the Marketplace’s policies are such that most sellers now find it simpler to stick with the Fulfillment by Amazon program. Under this arrangement, sellers send shipments of products to Amazon warehouses where they are inventoried and managed.
Simple to Integrate With Existing Options
Because the Amazon Marketplace is such a popular program for retailers today, it tends to be quite easy to make work alongside other e-commerce efforts. Perhaps aside from simple issues like those above, most sellers will find few hurdles in the way to getting started on the Amazon Marketplace.